More men are receiving cosmetic treatments than ever before, making their personal appearance a priority.
Men have benefited from cosmetic treatments for decades. However, in recent years more men have been making their personal appearance a priority. The American Society of Aesthetic Plastic Surgery (ASAPS) reports that more men are receiving cosmetic procedures “with dramatic increases in both surgical and nonsurgical options over the past five years and a 43 percent increase overall.”
“We are seeing more and more men coming in for hair removal and anti-aging skin rejuvenation treatments like Fraxel Laser Resurfacing,” says Dr. Jeff Alexander, a dermatologist and the owner and medical director of the Skin Care Institute medical spa in Tulsa. “Botox is really catching on with men now, too.”
Dr. Alexander saw more men for Botox in 2015 than ever before and notes that there are now new devices for home care that are specifically created for men such as the Clarisonic Alpha Fit.
“The Clarisonic brush is ergonomically designed for men,” says Dr. Alexander. “Its use creates a closer shave, cleaner beard, removes oil, sweat and dirt six times better than hands alone and makes men’s skin overall more smooth and healthy.”
Dr. Kristen Rice, a dermatologist at the Center for Dermatology and Utica Square Skin Care in Tulsa, reiterates that Botox continues to be popular among men, as men also desire a more youthful and rested appearance.
“Men and women usually need different amounts of Botox, and the placement of Botox also varies between the two genders, so it is important to have an experienced physician or medical professional administer the treatment,” says Dr. Rice.
She also frequently sees men who want to target dyspigmentation, or brown spots.
“In the more recent past, there is a greater understanding that both men and women care about the visible evidence of sun damage and aging on their skin,” says Dr. Rice. “Resurfacing procedures (Clear + Brilliant or Fraxel Dual) and BBL BroadBand Light are both effective for this skin concern. Which treatment is best is specific to the patient, their skin type and the type of discoloration that is being targeted.”
Laser hair removal for men can target various areas including unwanted facial and neck hair or body hair such as on the chest or back.
“There are a variety of lasers that are effective at removing hair, so a discussion about your skin type and hair color and the laser options that are available is important to have with your dermatologist or medical skin care provider,” says Dr. Rice.
Along with skin and hair treatments, many men also turn to cosmetic surgery. According to the ASAPS, the most common cosmetic procedures for men are liposuction, rhinoplasty (nose job), eyelid surgery, gynecomastia (removal of breast tissue) and ear shaping.
“For men, the most popular cosmetic surgeries are eye surgeries and liposuction, specifically in the area of the breast,” says Dr. Mark Mathers, a plastic surgeon and the owner of the Center for Plastic Surgery in Tulsa. “Men’s breasts can enlarge throughout life for various reasons and a lot of men don’t like how they look. Many men aren’t aware of this procedure and that it’s a relatively easy surgery to undergo and recover from.”